Why Is Search Engine Optimization (SEO) Such A Common Debate Subject

Search engine optimization is one of the very discussed and controversial topics on the internet today. Also, it's one of the very misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can result in spirited debates about this is and intent behind SEO.

And so the question maybe asked, exactly why is SEO such a popular and controversial topic that triggers so much debate within the SEO community and the typical internet population particularly website owners? Within my humble opinion you will find 6 reasoned explanations why Search Engine Optimization (SEO) gets the popularity that it currently enjoys.

1. Targeted Website Traffic - If you ask a large proportion of website owners and people within the SEO industry what's the most crucial factor to a successful website business and/or operation. A big percentage of the people will say website traffic and a lot more specifically targeted website traffic.

Currently on the internet, the greatest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% - 80% of most purchases produced by individuals on the internet originally started as a result of a research at a research engine and a large proportion of men and women who visit websites usually come via method of a research engine. Numbers so dominate cannot be ignored even by the greatest opponents of se optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it's only natural that folks would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very controversial topics concerning internet website operations. The proponents of SEO can say that it provides a practical method for websites to be viewed in search engines which can be essential for any website desiring traffic on the internet today.

However, opponents disgusted with SEO may also say that many websites achieve high se visibility without the usage of SEO work and that SEO professionals only provide guess work high cost services that offer no assurances for se ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which can be fought from an everyday bases on forums, blogs, websites and newsletters across the web along side exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, so long as search engines play a dominant role in generating targeted website traffic, SEO will continue being a favorite topic.

3. Money - Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars because of their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that may provide an individual or company a competitive edge in the ultra high pace internet world would have been a hot topic for discussion and debate.

Moreover, through a variety of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which gives additional focus on SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) may be referred to as a modern version of the wild wild west. Basically almost anything may be said or done because there are no formal set standards for the as a whole.

Therefore, in a real sense, no body is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what's considered ethical by individuals and everyone includes a unique set of ethics. What one individual might consider unethical someone else might consider completely honest, well intended assistance. For this reason you've labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format local lead generation tips.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a high percentage of internet sales are directly linked to visitors coming from search engines searching for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines be determined by the capability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a quantity of SEO focus on websites tends to greatly help search engines provide what its visitors are looking for which can be top-notch search results.

Because of this, sometimes search engines will give you SEO information and SEO recommendations to its visitors entirely on the search engines. This helps the SEO industry tremendously by placing the in the forefront of the main people which are enthusiastic about organic (free) search results which will be the se users searching for something specific and the web site owners who would like can be found in the se results.

6. SEO Mystery - Minimal SEO professionals will explain what they do regarding SEO work in detail. Some will give you only a little SEO information, which can be mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in a broad nature. Search engine optimization (SEO) is truly a secret to the typical website owner and/or people enthusiastic about organic se rankings.

This mystery produces a high level of interest about the SEO industry and helps feed the popularity of search engine optimization (SEO).